Back in 2012 Apple Inc. filed a motion in the European Union Intellectual Property Office against two Italian brothers who named their startup ‘Steve Jobs’ after noticing that Job’s name has never been trademarked. The five year long legal battle against Apple Inc. has now finally come to an end with the two brothers having won the lawsuit and are now legally entitled to naming their company after Apple’s founder Steve Jobs. The logo of the company “Steve Jobs” closely resembles that of Apple’s logo in terms of design and texture — the “J” in Jobs is slightly bitten off at the corner and has a very Apple-like leaf on top, sounds familiar anyone? No?
Well, how about now?
The tech Giant primarily focused on this aspect and attacked the brothers but nevertheless lost simply because “the letter “J” “cannot be perceived as edible from the public and therefore the missing part cannot be perceived as a bite”. Hence it is not a copy of the Apple’s logo, so close!
The two brothers, Vincenzo and Giacomo Barbato have been creating products for other brands and are now going to open their own line of clothing with Steve Jobs being the brand and that’s not it, in an interview with business insider the brothers stated that their goal is to produce electronic devices.
So in the future, you can expect a Steve Jobs smart TV, smart watches, laptops, and even smartphones — a Steve Jobs phone that runs on Android and not iOS.
“We will still respect the name of Steve Jobs: we will not do anything low-level, you will never see the phones or TV shoddy with the brand Steve Jobs.”
This is a bold and a brilliant move made by the brothers, this is bound to attract any faithful Apple fan and has the potential to compete with Apple if they keep their word. The brand has been registered all over the world and are in the talks with a Chinese brand for producing electronic products. I am very excited to see a Steve Jobs competing with Apple. Who would have thought, Apple one of the best-known companies in the world would have done such a rookie mistake.
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