Facebook has now stepped up their existing facial recognition feature, the company has launched a new facial recognition feature called Photo Review, it is able to identify people in photos and notify the people in the picture about this photo if they aren’t already tagged in it. The user is then given the option of either tagging himself in the picture, reporting the picture or just leave it as it is.
However, the user will only be notified if they have any mutual friends with the uploader or if the uploader’s privacy settings are set to “everyone”, this is to ensure the privacy of the users. You also have the option of turning off facial recognition altogether if you don’t want to receive these notifications.
This is a very useful addition as it would not only make us aware of any pictures posted by our friends or family, but it could help us stay safe on Facebook by alerting us of any fake profiles that are created using our pictures or alert us of abusive photoshopped pictures so that we could report it as soon as possible. The use of facial recognition could come in handy for other features too, like for instance it could be used to help with account recovery using facial recognition that is currently being tested out.
Everything about this seems great and Facebook has confirmed to TechCrunch that the facial recognition feature will not be used to improve ad targeting. This feature is being rolled out on Tuesday but will not be available to users in Canada or the EU due to the restriction of the use of facial recognition in these places.