It looks like Snap (the parent company of Snapchat) is not going to make us wait till next month to give us something new, with a major revamp to take place next month, the company has quietly rolled out new filters that are capable of recognizing what’s in its users’ photos and videos to provide a contextually aware graphic. For example, let’s say you snapped a picture of some food, this would then trigger a witty filter that says “get in my belly” or “what diet”.
Currently, these filters are very limited, they can be triggered by taking a snap of selected items such as foods, pets and holiday destinations but Snap would probably add up more categories to it later on. The filter is present in the normal carousel and can be accessed by swiping to the left or right of the picture.
This new feature counts on the object-recognition patent that was granted in July and it looks very similar to the app’s location based geo-filters. Based on last year’s patents filed by Snap (on an advertising system that uses object recognition), we can be certain that these contextual filters would serve as ads in the future.
Snapchat is hoping to keep its users interested and engaged by the implementation of new features such as this and it’s imminent redesign, trying to keep up with the company’s potential competitors such as Instagram.
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